By Rebecca Ruiz, Highlands Ranch Community Association
At the Highlands Ranch Community Association (HRCA), our mission and vision serve as the guiding principles behind everything we do. HRCA was honored to have been named CAI-RMC’s Association of the Year to have HRCA’s General Manager, Mike Bailey, appointed Community Manager Excellence in Service in 2024. With over 30,000 residential homes and 1,500 commercial properties, HRCA stands as a model of community-building, bringing people together with a shared sense of purpose and identity. Our mission is more than just words—it’s a clear reflection of our commitment to enhancing property values while providing an unparalleled quality of life for all residents.
A community mission and vision statement are not merely statements of intention—they are vital roadmaps that define who we are, what we strive for, and how we operate. At HRCA, these statements provide focus, clarity, and a shared sense of responsibility among residents, staff, and volunteers.
Why a Mission Statement Matters
A mission statement offers a concise explanation of why an organization exists and what it aims to achieve. For HRCA, our mission is to create and maintain an exceptional living environment for our residents. This means going beyond basic property management to foster a community where everyone can thrive. Whether we’re maintaining our four state-of-the-art recreation centers, enforcing architectural standards, or offering hundreds of fitness classes, everything we do ties back to this core mission.
It’s essential for residents to know and understand this mission because it establishes common goals and expectations. When we all share the same priorities—enhancing property values and promoting community well-being—we can make collective decisions that benefit everyone. This creates a sense of unity and belonging, which is critical for the long-term success of any community.
The Role of a Vision Statement
While a mission statement addresses the present, a vision statement looks to the future. It answers the question: What do we want to become? HRCA’s vision is to continue to build a thriving, engaged, and vibrant community that enriches the lives of all who live and visit here. This vision shapes the decisions we make about everything from recreational programming to the management of the 8,400-acre Backcountry Wilderness Area. It’s the foundation for our cultural, educational, and environmental initiatives, which not only benefit current residents but also ensures that Highlands Ranch remains a desirable place to live for generations to come.
A Unifying Purpose
Having a clear mission and vision gives every resident a sense of purpose and direction. These guiding principles ensure that the services we offer—whether they be fitness programs, educational opportunities, or cultural events—are aligned with the values that make Highlands Ranch a unique and thriving community. When everyone understands and embraces these guiding principles, we create a stronger, more connected community.
In the end, a mission and vision statement are more than just strategic tools—they are the heart of what makes a community like Highlands Ranch not just a place to live, but a place to call home. Together, we’re building something special, and by staying true to our mission and vision, we will continue to grow, thrive, and enrich the lives of all who live here.
Everything we do at HRCA aligns with our mission to create a community that thrives—socially, physically, and culturally. Whether you’re a long-time resident or new to Highlands Ranch, HRCA is here to ensure that you have access to the very best this community has to offer. Together, we’re building not just homes, but a place where people come together, form connections and create lasting memories.
Rebecca Ruiz, a third-generation Denver native, brings extensive expertise in media relations, corporate and marketing communications, and social media to the Highlands Ranch Community Association (HRCA). She has worked with nationally recognized brands in sports, entertainment, indoor and outdoor recreation, and recreation safety. As the Acting Director of Marketing and Communications for HRCA, Rebecca is a key member of the leadership team. She enjoys the passion of the HRCA community, the camaraderie of her co-workers, and the opportunity to creatively tell the story of the association’s resources and impact.
